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We’re on a mission to empower forward-thinking agencies and marketers to create visually captivating imagery that also resonates with their target audience on the emotional level necessary to truly inspire action and help them stand out in a crowded and competitive marketplace.
Research shows that 80% of consumer buying decisions are emotionally driven and not rational. The Right & Left Creative ethos embodies both of these mental processes and prioritises creativity, intuition and emotional processes, commonly associated with the right side of the brain.
As well as delivering work that is distinctive and fresh, we can offer neuroscience testing alongside our process, supercharging it by also being emotionally validated and optimised for a brand’s attributes and audience before launch.
A true right-brain / left-brain solution!
We harness the latest innovations to offer the most effective content creation methodologies to power your creative ambitions.
From CGI, animation, shoot and post-production with creative teams worldwide; to concept development and visual ideation with AI; to optimising emotional engagement with Neuroscience; we solve your campaign challenges, one awe-inspiring image at a time.
Learn more about our:
CGI, Post-Production & Concepts
Working with hand-picked creative talent from around the world and with decades spent perfecting the ultimate client experience, you will have peace of mind that we can realise your creative vision and deliver it on time and on budget to produce exceptional work that really moves the needle.
With decades each of experience in retouching and producing award-winning ads, Right & Left's creative directors Chris & James are hands-on, shaping the look and feel of our work, and optimising the emotional impact through nuanced moves and colour expertise that can only come with this deep level of experience.
So, how do you want your audience to feel?
Whether for design exploration, character evolution or overall campaign ideation, we can help imagine fresh content for your audience that mirrors your campaign objectives and specific brand values.
Fully focused on uncovering your most brand-distinctive content, we combine cutting-edge generative art tools with our decades of advertising imagery and post-production expertise.
"With all this talk of AI, you’re probably wondering if all the imagery on our site is just that. You’d be right! As a new venture, our recent work is still embargoed and we can no longer showcase the 30 years of award-winning work we produced through SB. The stills imagery here, therefore, is an expression of what impactful means to us, and the type of creative briefs we want to attract. These pieces are the culmination of many hours of expressive prompting, critiquing, retouching and grading to arrive at pieces that make us feel how we want our clients’ audiences to feel and that would be creatively exciting for our Photography, CGI & Post artists to bring to life."
As creative directors, producers and digital artists, they have been adding value to agencies and brands worldwide for over 30 years; conceiving and creating content that helps businesses grow by drawing on their extensive knowledge of photography, CGI, retouching/post and neuroscience, all supported by their lifelong loves of design, mathematics and art.
Delving beneath the brief to make the work highly impactful and emotionally engaging, they combine their Right & Left approach with sustainable virtual production, an unwavering eye for detail and quality, alongside clear processes and attentive client service.
Over the years, we have worked with hundreds of agencies, brands and photographers from across numerous industries, bringing to them our deep expertise in crafting visual content for everything from social media idents to global integrated advertising campaigns.
Whether you're looking to make the biggest impact for your campaign launch, engage your audience on a deeper emotional level, or simply, win awards, we have the art, the science and the processes to help you succeed.
